What Makes Blogshop Shopping So Attractive
Blogshops have became one of the most popular online shopping platform in recent months, especially in Singapore. People have begun to realise that a blog can be used as a mini ecommerce site besides writing about their own lifes and sharing their thoughts.
Singaporeans, especially teens have embraced the idea of spending money on attractive items displayed on blogs and soon realised the many benefits of blogshop shopping. Shopping on blogs and instashops can be exciting, fun and even addictive, below are some reasons why you may already be hooked onto blogshops in Singapore.
Attractive and undiscovered items
There are tons of items sold on blogshops, often blogshops cannot compete with big brands that sell mainstream popular clothes hence they resort to selling more unique items that are bold in style and colours. These items are hard to find on traditional platforms which typically target adults.
The variety offered by blogshops gives an element of suprise when blogshoppers browse through the items. The range of products are limitless, from caps and hats to shoes, bags and accessories, there are blogshops for men and baby products as well.
Youths who are searching for the latest fashion trends will find an item that matches their preferences in blogshops. You can tell the fashion sense of the blogshop owner just by scanning through the products he/she offers. As blogshop owners are typically owned by teens and youths, their fashion sense is akin to those of blogshoppers.
Engaging shopping experience
Blogshop shopping can provide an unparalleled shopping experience, especially blogs whoose owners really know about fashion and is able to engage the audience through beautiful photos and interesting stories. Unlike ecommerce sites, many blogshops do not just display products, prices and description.
Blogs serve as a channel of communication of thoughs, ideas and emotions.
Successful blogshop owners are able to bring their clothes to life, using themselves as models and describing how their products are unique. Of course, attractive photos are irresistible and are the main elements of popular blogs.
Affordable, sometimes underpriced
As blogshops are not owned by big companies that sell overpriced items due to advertising and marketing cost, items sold on blogshops are usually a lot cheaper than that of large retail shops and ecommerce sites. Many blogshops also keep their cost low in order to offer the best prices in order to compete in an almost overcrowded market.
Although that means that blogshops do not earn massive profits, the buyers benefit as they are able to get discounted clothes, bags and shoes. Sales are also common for blogshops in Singapore as Singaporeans love discounts and gifts, buying your favourite items during a sale can save you even more money.
Word of mouth
Word of mouth advertising is the most powerful advertising method used by blogshops in Singapore. When satisfied customers post a photo of their purchases on their twitter or instagram, their friends become interested and want to know where to get the exact same item.
People cannot resist finding out a cheap and good source to spend their money. Hence, well-established blogshops with a loyal customer base always expands at a faster rate.
Also, your friend’s recommendations is usually worth 10 times more than advertisements and you are likely to get the same satisfactory shopping experience as your friend.