How Blogshop Owners Make Money

Starting a blogshop is extremely easy, anyone who has basic knowledge of computers and internet can start a blogshop. However, to make even a sale or decent profit is hard. Many blogshops do not survive in the long term. Due to the ease of entry and low startup costs, the market is becoming increasingly competitive. That does not mean that profiting from a blogshop is impossible. There are several ways in which blogshop owners make money.

1. Buying in Bulk

Also known as wholesale, buying in bulk occurs when the blogshop owner imports goods in large amounts from suppliers at once. There are several benefits for doing so.

First, blogshop owners are able to negotiate for massive discounts from suppliers and keep the cost of their supplies very low. This helps enable them to charge relatively lower prices yet make a profit.

Secondly, making large quantity orders help blogshop/instashop owners in Singapore establish a relationship with suppliers. Suppliers are likely to treat customers who order more with more respect and would make an effort to build trust with them. Once a relationship is established, blogshop owners are more likely to encounter other offers from suppliers in the same industry who wants their business.

Lastly, buying large quantities of goods reduces the amount of shipping per piece of item. Since most shipping companies charge a fixed amount for a minimum amount of shipment (e.g. 150sgd/500kg), blogshop owners can effectively reduce the cost of shipping per item by shipping more items at once.

However, bulk ordering has its risk. Blogshop owners have to ensure that they are able to clear all if not most of their imported items. It is a risky investment as customers may not be accepting of all imported goods. Often, there will be times when some products are unable to be sold.

2. Adding value to their products

Goods that are imported from suppliers are mostly poorly packaged and unattractive. There will also be some damaged and defective goods. The responsibility of the blogshop owner is therefore to inspect all goods, remove faulty products and repackage them with some customisations.

The concept of value-adding to imported goods is present in every industry. Blogshop owners who are more creative will include unique modifications to the clothes/shoes/bags, etc. imported and make them more attractive, hence enabling them to sell their products at a higher price.

3. Marketing and promotions

Reaching to a large audience and viewers is essential for blogshops. There are many marketing techniques which blogshops use to promote their products. They can be categorised into these categories: 1)Social marketing 2)Search engine marketing 3)Email marketing 4)Word-of-mouth advertising.

The success and failure of any blogshop is largely determined by how well the product is marketed and the quality of the product itself.

Smaller blogshops tend to have limited budget for marketing hence reply mostly on social networks like twitter, facebook and instagram to spread the word. This form of advertising is free hence allows blogshop owners to save on cost and maximise profit.

Conclusion

It is definitely not impossible for blogshops to survive and thrive. Understanding the basics of how blogshops operate can help owners make a profit. However, to be really successful, these owners must employ more complicated techniques, improve their products and create value for customers. In the long run, successful blogshops can turn into megastores and even establish their own brand name.

Why Are There So Many Blogshops in Singapore?

The Ubiquity of Blogshops in Singapore

Have you wondered why are there so many blogshops all over the net? Instashops/web shops are everywhere and growing by the hundreds daily. You probably wouldn’t be suprise if your close friend own a blogshop herself, they are such a common trend these days and its probable more than just a fad. If you aren’t quite sure what exactly are blogshops, our post on the history and origin of blogshops will be insightful.

You can get a brief idea of the blogshop industry through the inforgraph here. In 2011, researchers estimated that there is over 50000 blogshops in Singapore alone. The number is most likely over a 80,000 now and not including instashops. This growing force in the ecommerce industry is taking sales away from big brands and traditional retail channels.

Analysts estimate that the average income of blogshops can reach $1440 and the those with higher traffic can easily take in 5 figure incomes a month. Although that doesn’t equate to profitability of these small players, it does indicate that blogshops are a valuable niche. Whether you love it or hate it, blogshops will only grow in size and numbers. The reasons are explained:

Reason 1: Copycats

Once a proven method of making money online has been discovered, hoards of people will start flocking towards that method hoping to get a share of the pie. That is why many blogshops look similar to one another. Many blogshops are exact replicas of one another with almost identical site design, products and marketing strategy. There’s nothing wrong with being a follower but those who fail to create a unique selling point often find themselves earning mediocre incomes.

Reason 2: Easy To Set Up

A few hours is all you need to start a blogshop in singapore, provided you know how to do it and have the product details at hand. There are many ecommerce and blogging platforms like livejournal and wordpress which makes setting up a beautiful and functioning blogshop a breeze.

Of course you may face a steep learning curve if you are doing it for the first time, especially if you are not particularly tech-savvy. There are tons of tutorials on the web to help you out. The ease of setting up an instashop/carousell shop/blogshop is the reason behind the heaps of blogshops online.

Reason 3: Social Networks

Social networks are a great marketing tool for blogshops to drive traffic to their site. If you already have a personal blog or a active twitter/facebook account with a fair amount of followers, you are ready generate some leads by leveraging the power of social networks.

Top bloggers can make sales easily just by promoting their items on their social accounts. Building up your followers by increasing the attractiveness of your blog can be a great asset in terms of marketing potential. Bloggers sometimes create blogshops just to monetise their blog and get an additional income stream.

In addition, the community of blogshop owners would sometimes collaborate and promote one another’s blogshops. As more and more people want to be part of the community, more and more blogshops are made.

Reason 4: Passion for Fashion

Women love to shop (why do women love to shop?). It is no wonder that most blogshop owners are girls/women. When sourcing for products to add to their blogshops, they can spend time browsing through the multitude of apparels and accessories. It is as though they are shopping for someone else and they get paid for it.

In addition, women who have a knack for designing clothes can derive tremendouse satisfaction from seeing their deigns come to life and their customers using their products. You don’t have to be a professional designer to design your own product, a simple graphic tshirt or skirt can provide ample room to unleash your creativity.

Other Reasons: Benefits of Starting a Blogshop

Starting a blogshop is fun and exciting, convenient, profitable, etc. You can view all the benefits of starting a blogshop here.

How You Can Get Started.

Blogshops are well-received among singaporeans. However, guides on blogshop creation and success methodologies are rare. You can learn all you need to learn with regards to creating a successful blogshop on the “start a blogshop” section on our site.

Blogshops as a online shopping platform

Online shopping has turning into a regular way of purchasing goods from North America to East Asia. Blogshops have been wildly popular in recent years and inject into the online shopping environment vibrance and increased variety. However, many are doubtful that blogshops will replce mainstream retail shopping channels. Lets look deeper into the pros and cons of blogshops in Singapore.

Payment Method

When planning to shop online be sure to have a site with widely accepted payment method. If the payment methods that are available locally are not widely accepted, it’s a good idea to look into finding one that is. Needing a widely accepted payment method is one of the downsides of shopping online.

Fortunately, it is very easy to remedy. Usually signing up for a paypal account, using a debit card, or an ewallet with bitcoins is all that is needed. These are various different kinds of payment processors, each with their own unique system of functioning. Paypal seems to be the most popular online payment system next to regular credit cards and debit cards in North America. In order to know which payment processor would be the wisest choice, look at all the blogshops that are of interest and sign up for their preferred payment method.

Once in possession of a widely accepted form of payment, online shopping is simple. Browse the various blogshops and see what is of the most interest. The blogshops in Singapore have a very nice selection of jewelry and clothing. When browsing, take note of the size, the color and the description. Often each blogshop has pictures of what they have to offer. Some blogshops have a picture of every angle of their wares. Due to the nature of online shopping, it’s difficult to know the exact texture or composition of an item. That is why looking carefully at every picture is so important to the savvy online shopper. A blogshop should offer pictures to their customers if they are a reputable dealer.

Size Of Clothes

When looking at clothing for women, be sure that the size is exactly correct. Sometimes converting from inches to centimeters is necessary in order to find the correct size. Online savvy customers are familiar with this issue. This is another downside to online shopping. It is necessary to be able to know other systems of measurement and sizes in order to ensure the proper fit for clothing in particular. To correctly convert centimeters to inches or imperial measurements to metric, is only a small matter of education. Afterwards, online shopping for clothing will be simple and easy for the newest shopper.

Convenience

Other than these two precautions, the online shopping experience is vastly superior to shopping inside of a brick and mortar store. Shopping online can be done at leisure. Instead of rushing to the store before they close for the evening, online shopping can be done anytime of the day or night. If shopping seems to take up too much time during the day, it can be done in fifteen or twenty minutes from home. Then there is plenty of time to finish whatever work that needs to be done. Sometimes shopping at night is the only time that is available, online shopping can be an excellent answer to this problem. Blogshops never close. When an order is placed, it will be there in the morning waiting to be filled.

Online shopping can be done from the comfort of a living room. It’s such a hassle to get up, drive to the nearest shop, look around for something specific to find the shop does not have it, and then drive home empty handed. It’s wasteful of resources to shop this way. Online shopping does away with this hassle; by allowing anyone to shop from anywhere in the world for anything that person may want. Blogshops in Singapore have some of the best clothing in the world, blogshops in little country towns in the United States have unique Americana goods, and blogshops in Russia will have some have their own unique goods. Online shopping allows the buyer to purchase the best from the entire world without having to drive to the store to get it.

Shopping online delivers the world to a buyer’s front door. After shopping online for goods and services, without having to go outside, those goods and services are delivered to the buyer’s door. Blogshops fill the orders, ship them, and have them delivered by delivery services to the buyer’s address. The only thing a buyer needs to do is take the package from the deliveryman. It’s a joy to have packages come in the mail!

Sending Gifts

Online shopping makes it easy to choose something and have it sent directly to a friend, coworker, or family member’s home or office for a special occasion. There’s no need to buy something in a retail shop, drive it home, wrap it up, ship it out, and hope it arrives at its destination. Blogshops can do that and often have a guarantee that it will be delivered in good condition and by a certain date. Most delivery services will not offer a guarantee of safe arrival when shipping an item. It’s also often cheaper to have it shipped directly from a blogshop to the recipient than buying it and self-shipping. Additionally, blogshops can wrap the gift for the recipient and then mail it out. For an extra charge, most blogshops will wrap it up in brightly covered paper with a bow and a message written by the buyer for the recipient. This makes buying gifts as easy as paying for them all in one setting.

Privacy

Shopping online is discreet. If finding items of a private and personal nature are necessary, shopping online can be the only answer for people that are shy or timid. No one can see inside the package, and consumer oriented blogshops will package sensitive items in plain and discreet packaging. There is no need to publicly stand in a shop that caters to specialty personal needs when it can be purchased online. Some blogshops allow buyers to request discreet wrapping to hide personal and private items that are needed. Additionally, they often do not share their customer’s information to ensure every buyers privacy is kept confidential. Blogshops of this nature want repeat business and know that privacy is a large part of ensuring that.

Overall, online shopping at blogshops can be a worthwhile experience even if it requires new skills to achieve a successful shopping adventure. Shopping online offers a whole bundle of benefits that shopping in a regular store does not. Online shopping at blogshops offers twenty four seven shopping experiences, privacy that can not be found offline, unique and hard to find items at the buyers finger tips, and a whole world of merchandise to choose from without having to go anywhere or waste gas. A blogshop always has the item a buyer wants. There’s no need to search high and low wasting gas, because online the world is the shopping center.

How to save money when you shop online

How many people knew that 10-20 years ago, shopping online would be such an integral part of everyday life? Not only for material things and gift-giving, but all your potential shopping needs, from groceries, to medicines, to home supplies, and everything you could possibly want for DIY projects.

Take advantage of this virtually limitless resource we have at our fingertips by practicing these online shopping tips and tricks to make your dollar go further online.

Plan Ahead

The best way to avoid falling into any of the common sales traps or going over budget is to always have a plan of what you want and need to buy. We all know the mishaps of “window shopping” that turns into buying things we never intended. This is even easier to happen while shopping online, so go in with a strategy or goal in-mind.

Read and compare product reviews:

This is one of the biggest advantages to buying online. Investing the time into reading customer reviews will save you more time and money later, when you avoid a defective model or a product that doesn’t quite live up to its expectations/shiny packaging.

Hunt for coupons and promo codes:

This is where you really start to see the savings from ordering online. Nearly every online retailer has coupons and promotional codes out there at any given time, usually for a limited time. You can find these either on the company’s website itself or by doing some googling for coupon websites and communities that share the bargain offers with those who put the effort into looking for them.

Slightly related to coupons and promo codes, online retailers will often give discounts to certain combos or bundled purchases, which not only save you money on the bottom-line, but also on the shipping.

Always try to plan your purchases around free shipping offers:

If you have to delay one of the items you want for a few days to bundle it with another purchase you plan on making later, you may end up saving enough on shipping to reward yourself with even more goodies.

Plan your purchases around the holidays: 1 event in-particular, known as Cyber Monday, is where the internet’s retailers give the largest mark-downs and deals for the whole year. Try to hold off any major electronics purchases, if you can, or you may end up crying after seeing your big purchase end up going for $100’s less than what you just bought it for.

Use Apps to keep track of deals: Same goes for social media, there’s a bunch of good accounts out there that will update you as soon as a sweet deal is spotted online.

How to Start A Successful Online Blogshop

A blogshop is, as the name suggests, an ecommerce website which is run through a platform that was originally crafted for blogging. They are all the rage at the moment for a multitude of different reasons. On this page I am going to talk you through how you can start a successful online blogshop. For the purposes of this content it does not matter what blogging platform you are using as your ‘base’. The strategies are very much the same.

Before you dive into setting up your blogshop it is important that you know exactly what you want to sell through it. The most important component of your success will be the products that you sell. After all; there is no sense building up an epic online store and then trying to shift a product which is not going to sell in a million years. Sure; any marketer could look at a product and try and spin it in a way in which people may wish to purchase it even if they had never contemplated it in the past. This is an incredibly difficult task and it is not always successful though. Think about what you want to sell. Check that there is actually an interest out there for that particular product or think about whether there could be a potential interest if it was ‘spun’ in the right way. If not; go back to the drawing board.

Once you have a product in mind it is time to start preparing your content. Since you are running a blogshop things are going to be ever so slightly different from a normal ecommerce website here. Sure; you are going to have an individual store where people can purchase your product. You are also going to have a blog too. This is where you are going to bring in the majority of your sales. Let me give you a couple of tips on creating brilliant content for your blogshop:

• Do not push a product at every given opportunity. This is without a doubt one of the worst things that you could possibly do. People hate being sold to….even when they browse an online store. Your main focus of your blogshop will be to provide a solution to people. To provide them with the help that they need. Create content which is absolutely fantastic and helpful. Do not put a product for sale in every post. This will scare people away.

  • Create brilliant content that people are willing to share. Remember; people are much more likely to share helpful posts with their friends and family than products.
  • Use decent images for your products. Studies have shown time and time again that better quality images result in more sales.
  • Post to your blog regularly. Do it at exactly the same time too. You want people to know when to expect new content.

After this is it is very much a case of marketing your blogshop. You want to spread word that you actually exist. There are a couple of things you want to do here. I will not go into depth on every point because you could probably write a whole book on blog marketing. This is not a complete list either. There are little hundreds of ideas that you can use. This will give you a nice push in the right direction however:

  • Search Engine Optimization: This is probably going to be your main focus. Most of your traffic is going to come through the search engines.
  • Social Media Marketing (Facebook and Twitter at the very minimum)
  • Guest Posting
  • Directories (if you can find one in your niche)
  • Forum Marketing

I am not going to lie to you here. Creating a successful blogshop is going to take a whole lot of work. If you have the right product and the drive to succeed however then you WILL be successful. I promise.