The History and Origin of Blogshops

While the person who coined the term “Blogshop” remains unknown, blogshops were believed to have started in 2006 and has since become a significant part of Singapore’s online landscape with many blogshops growing into large ecommerce sites.

Blogshops? What’s that?

What are blogshops? If you are seeing this word for the first time, its either you are new to Singapore or you are very young. Blogshops refer to blogs hosted on a blogging platform but functions like a mini ecommerce site. Blogshops are very popular in Singapore, especially among younger women. There is no exact definition of how a blog can be a blogshop but generally, most sites hosted on blogging platforms like wordpress, livejournal, blogspot and display products for sale can be considered a blogshop.

Origin of blogshops

The blogshop trend was said to have been started by young female adults who are running retail shops or are involved in the fashion industry. Back in 2006, blogging was the latest trend and the number of blogs in Singapore started to explode. It was at this time that those shop owners began to make use of blogs as a platform to display their products.

Realising that they can save on rental fees and gain more exposure to an online community of young shoppers who are willing to spend money, many retail shop owners have switched to blogshops.

In addition, blogshops are easy to set up, unlike ecommerce sites. There are many free platforms for blogging that can be set up in minutes.

The rise of blogshopping

2009-2010 has seen a surge in the number of new blogshops being set up. People from all walks of life began setting up their own blogshops instead of just those in the fashion industry. Most blogshops available today are still predominantly owned by youths who are slightly more adept at technology,

Many who set up blogshops are looking to sell their second hand clothes, accessories and bags at a low price. In the early days, when competition was not that stiff, making a comfortable income with blogshops takes minimal effort. However, as more and more people flock into the market, the smarter blogshop owners began to expand the variety of products and seek to differentiate their products.

Today, “blogshops” refer not only to blogs selling women clothes but encompass almost everything that can be sold online. From flowers to hats to music albums.

The major blogshops

Although a huge number of blogshops have been created since its origin, the most successful blogshops in Singapore remains to be those that have a history of quality products and service that their customer values.

Blogshops are indeed a phenomenon unique to Singapore. If are a fan of blogshopping, our products will not

Men Blogshops in Singapore Review

Blogshops are widely known to provide fashion products for women. Even though blogshops were orginally created to cater to girls and women who are looking for cheap and unique fashion products, blogshops have grown to include almost anything that can be sold online. In recent years, blogshops that specifically cater to guys have grown to become very popular.

Men need good clothes, shoes and bags too. However, the number of blogshops tat sell men apparels are still few compared to women blogshops as a majority of online shoppers for apparels are women. If you are a guy or girl looking for good clothes, bags and shoes for yourself/boyfriend, below are some sources.

1. Theurbanloft Blogshop

Theurbanloft targets men who knows about fashion. Selling mainly apparels, they have practical everday wear as well as shirts that are more formal. Prices are reasonable with t-shrits starting at $13 and shirts at $21.90

Started in 2009, Theurbanloft blogshop has built a fan base of over a thousand, consisting of main males. The large variety of apparels and accesories will definitely satisfy you.


As a new blogshop founded in january 2013. Their unique feature is that they are powered by real people. Many of their products are recommended by their fans which include both males and females. Apparels thee are stylish but not too exotic. Price is a little bit on the expensive side.

If you’re interested in colourful shorts and pants, their bottoms section will not disappoint you


Recommended by many male shoppers, seventhrockshop sells mainly t-shirt but the large variety of colours and patterns will amaze you. With over 80 designs of T-shirts alone. Sizes of apparels are clearly stated to avoid confusion. Quality of the shirts also seem to be good. Shoes can also be found there as well.


Selling mainly men’s wear, their clothes look very trendy and in style. Although some of their shirts are overpriced, their large collection of products which includes shirt, formal wear, casual shirts, T-shirts, outerwear and bottoms more than made up for that. One downside is that most of their products are pre-order, meaning that you might have to wait 1-2 weeks for the order to arrive.


Station-9 claims to sell basically everything a Man needs. Most of their products are designed in Honkong, Korea and China. Since it started in 2010, its fashionable apparels has got them over 3k likes on facebook. They have an interesting collection of bags and shoes which you should go and check out.


With free shipping for all orders, sabotagestore has many creative shirt designs which is priced around $20 per price. Those who are looking for belts and bracelets will also like their collection. Remember to like their facebook page to get a 10% discount.

Do you have your own favourite list of blogshop that sells men apparels and accessories? Share them in the comments below!

The 5 Do’s and 3 Dont’s of Online Shopping in Singapore

Online shopping can be a fun experience, whether is it on blogshops or online retail shops. Or it can also be your worst nightmare. Stories of people getting tricked are heard from time to time and surely, you don’t want to have your own similar tale to tell. Here are the top do’s and dont’s so your online shopping experience remains smooth, safe, and scam-free.

The 5 Do’s

1. Do shop online at trusted sites.

This is a no-brainer but many shoppers interchange “trusted” with “popular.” Popular websites can turn out to be not-so reputable after all. Similarly, little known sites and blogshops can be reputable.

To know if a site is trusted, look for HTTPS in the address bar. This means that your data is encrypted, thereby protecting you against hackers. Also, check whether the office of the website / company is located at a legit address.

2. Do trust your instincts.

This cannot be overly emphasized. If it’s too good to be true, it probably is. If you believe that the seller is hiding something, he or she probably is. Simply walk away and choose another seller.

3. Do shop around.

When shopping for women clothes / apparel, check out the brand’s official store to know how much they’re worth. Then, go through other shops to compare prices and other offers (such as free shipping). This shouldn’t take long, and you’ll save money.

4. Do read reviews and consider ratings.

But just because one person had a negative comment doesn’t mean you’ll experience the same thing. That said, always check the consistency of the ratings. If a hundred consumers gave one item a high rating, there’s a high chance that you’ll be happy with your purchase.

5. Do read the site’s Privacy Policy and Terms.

The Privacy Policy page tells you what type of information the site collects from you, and how the owner of the site intends to use the gathered data. The Terms and Conditions page gives you the shop’s terms on refunds.

The 3 Don’ts

1. Don’t trust anyone with your credit card.

This advice is for people lending their credit card to friends and relatives. It can happen that the other person isn’t knowledgeable or shops at a phishing website. To be safe, offer to do the shopping for them instead.

2. Don’t use a debit card.

When things go wrong, it’s easy to dispute a credit card purchase than refund the money used in a debit card purchase.

3. Don’t give out more than the usual needed information.

If you’re paying through Paypal or credit card, your name and address (for shipping) are enough. Social security and bank account numbers are not needed.

In addition, you might also want to learn to protect yourself from blogshop scams.

Why Women Love to Shop and Most Men Don’t

Why are Blogshops for Women so much more popular than Blogshops for Men?

Blogshops for women are everywhere and most shopping sites list products for women above those for men. Why is this so? The logical deduction would be that women love to shop more than men but again why is this so?

It is definitely not true to say that all women love shopping and all men don’t but research shows that a majority of men get bored after just 26 minutes of shopping while for women, it takes 2 hours for them to wear out. 80% of men dislike shopping with their girlfriends/wifes and a considerable amount would aboid it at all cost.

From the perspective of science and research, below are some reasons that might explain this bizarre phenomenon.

1. The “shopping gene” in women

Shopping is to women what sports is to men and this is not because of habit/culture rather, the reasons lie in the genes of women. In prehistoric times, women are known as the gatherers whose job is to forage for fruits, plants and nuts while the men were out hunting for game. In the search for food, women have to carefully select the freshest and safest foods which is a time consuming job.

In modern context, the act of foraging for food is replaced by shopping for good clothes, bags and shoes. The freshness of food can be likened to branded luxury items that women go crazy for due to their scarcity. Women today bring home shopping bags instead of food what is similar is that women never get tired of looking for new items and they value variety as much as quantity.

Men on the other hand were hunters who wanted to bring food home as quickly as possible as hunting is a dangerous activity that might endanger their lives.

Even though many years have passed since the hunting-gathering age but researchers are still convinced that women tend to act more like gatherers while men hunters.

2. Women like the experience

The intriguing part about shopping is feeling, seeing, smelling sometimes hearing the items that are displayed on shelfs which makes window shopping such a popular leisure activity many women frequently engage in.

The colous and textures of clothes and bags appeal to women because they are more visual and appearance often matters just as much as functionality. On the other hand men only care about the properties of the object. Whether or not it is colourful or dull makes no difference to most of them.

Research has shown that shopping can help women lift their moods. The term retail therapy is appropriately coined.

3. Women love to doll up

From make-up products to shoes, anything that helps women appear more fashionable excites them. Women love to appear alluring and pretty, it gives them confidence and makes them feel good. Its not that men do not care about appearance either, but women are willing to spend more time and effort to look good. Why do you think women wear high heels and spend hours putting on makeup?

4. Shopping for family

Being a women is tough. In many societies today, women play the role of caregivers who is responsible for the wellbeing of children and the elderly. This means that women often have a long list of items to buy for themselves as well as their family members.

As a result, the reason women shop more than men could also be because it is their responsibility as mothers/wifes and they are doing a huge favour for men by doing the shopping for them.

Blogshop Scams and How You Can Avoid Being Victim

How to Avoid Being Scammed when Buying from Blogshops

Blogshop scams are not uncommon, neither is online scams. In January and February this year, 77 cases of online scam has already been reported. During the same period last year, only half the number was recorded. Scams included small items like clothes, gadgets accessories.

Although not explicitly stated, it can be assumed that popular blogshops/instashops, facebook sellers accounts for a large part of those scams. Although online scams are getting more prevalent, that is not stopping people from spending money online. Below are some case studies of blogshop scams and how you can avoid losing money.

Blogshop Scams Case Studies

Case study 1: 100 victims of 1 girl

Possibly the most popular case in blogshop scam history, this story has been reported on many online news sites and the girl’s name, Hock Jing Er, has been generously splashed across majory news platforms. Using facebook as a platform for her blogshop, she displayed various products like clothes, cameras, shoes and fashion accessories. She did not have the items and after receiving payment from customers, she deactivated her facebook account and closed her bank account.

The 17-year-old was sentenced to 36 months probation after cheating 100 customers $10,827 in total.

Case study 2: Unreasonable seller

Some might not consider this a scam but irresponsible sellers like this one should also be avoided. Seller claims that she has been scammed by supplier and thus is unwilling to refund those who paid to her.

Case study 3: ring scam

After promising to mail the ring out, no news was heard after 1 week. When the buyer contacted the blogshop owner and request for refund, she replied saying, “I only do meet up for refund . And u have to sign a letter to prove u won’t make a police report against us , we will need ur IC photcopied as to prove.” Note that the seller does not have the right to demand the buyer to do any of the above and this case is clearly a blogshop scam.

More blogshop scam case study evidence at

How to Avoid a Scam

Below are some ways in which you can prevent yourself from falling victim to blogshop scams

1. Avoid buying from low authority sites/people/platform

You can gauge the authority of sites almost instinctively. Sites with poor design, lousy layout and without proper checkout system has lower authority and higher risk of fraud compared to sites that look professional with good navigation and proper checkout system is much more reliable. Sites with high authority has invested more time and money compared to sites that look like they can be created in hours.

Buying from ads/micro sites like facebook pages, instashops has higher risk compared to actual ecommerce sites of blogshops. These pages can be created quickly by anyone from anywhere. Although majority of instashops/facebook pages are legit and safe, a minority of scammers has gave these platform a bad name for buying and selling.

Aways look for phone numbers and addresses on the pages/site which features the items so that you can at least make a police report in the event that you encounter a fraud.

2. Check scam prevention platforms/sites

If you suspect that a site/seller is suspicious with potential for fraud, you should check out scam prevention/report sites that allows users to report scammers.

The “Singapore Blogshop Scam Prevention” facebook page provides valuable insights on ongoing scams by blogshops/instashops/facebook pages in Singapore. The admin of the page is also dedicated to help clarify the issue. You can also report scams you have encountered to warn other members.

3. Search for “…. scam”

Although this method may not always help you uncover frauds, it is worth trying. If a blogshop/instashop appears fishy, search for the name of the blogshop + “scam” in google. Note that some of the comments and complains may not be true and is the result of competitor’s slander.

4. Ask on forums

If the methods above does not work, you can try to ask on forums if the site that you want to buy from is reliable. You might get responses from people with similar doubts or past customers/victims of the seller to help you decide whether you should buy.

Forums which are popular for scam discussions include:,,

If all of the above doesn’t work…

Then do not buy form the site. Better be safe than sure. Chances are you can find similar items from more reliable sources. Ask your friends and search on popular ecommerce platforms.

Lastly, you can check out for any news regarding blogshop scams.